Back to My Roots: A Trip to SXSW

I may not have been born in Austin, but I grew up there, and it will always feel like home. And nothing says Austin like SXSW. It's a city-wide tradition that draws people from all over the world, and this year, while visiting my parents, I was able to attend a few of the free events.

It was so much fun to be back and feel the creative energy of the city. The streets were buzzing with music, art, and innovation, and it was a great reminder of why I love Austin so much. It was the perfect opportunity to see the city I grew up in through a new lens.

Check out these photos from my time in Austin!

Ingredient Spotlight:

Tribehenin

Tribehenin is a plant-derived wax that plays an important role in giving many makeup products their rich, creamy texture. It's a natural mixture of glycerin and behenic acid, a fatty acid found in some plant oils.

How It's Used in Makeup

Thickening Agent: Its main job is to act as a solidifying and thickening agent. It helps transform liquid ingredients into a solid or semi-solid form, which is essential for products like stick foundations, concealers, and lipsticks.
Smooths & Conditions: As an emollient, Tribehenin helps to soften and smooth the skin. It improves a product’s glide and provides a luxurious, silky feel upon application.
Improves Wear: By creating a solid structure, it helps to prevent makeup from bleeding or migrating, ensuring a more durable, long-lasting wear

Always check the ingredients before using a new product. Your skin is the largest organ.

Remember, some of what you put on your skin can be absorbed into your bloodstream

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